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Evidence-Based Fitness Coaching

Lose 12–24 lbs in 90 days, build muscle, and get lean — without restrictive dieting or living in the gym.

Private 1-on-1 coaching for busy professionals who want a leaner, stronger physique through evidence-based nutrition, efficient training, and a system built for real life — not extremes, rigid rules, or generic plans.

✓ Train in <3 hours/week
✓ Flexible nutrition — no rigid diets
✓ Fully personalized 1-on-1 coaching
✓ Built for real schedules + travel
90-Day Guarantee: Follow the plan — if you do not lose 12–24 lbs, coaching continues free until you do.
Apply for Coaching → Free Blueprint
Evidence-based Built for busy professionals Limited client capacity
Shaun Surgener — Fitness & Peak Performance Coach
Shaun Surgener
10+ years · 1,000+ clients · 90-day guarantee
Coaching Options
Transformation
90-day fast transformation
$3K
Performance Popular
Deeper results + habit change
$5K
Elite
High-touch, full optimization
$10K+
Compare all options →
1,000+
Client transformations
10+
Years coaching high performers
90-day
Results guarantee or coaching continues free
★★★★★
5.0
Google reviews — verified
Science-based
Biochemistry · NLP · CBT
FOX NEWS
Featured expert — Nashville
Why high performers stay stuck

The issue usually is not discipline. It is design.

Most smart, driven people do not struggle because they are lazy. They struggle because they are trying to force results from systems that were never built for busy professionals with real schedules, real stress, and real responsibilities.

Nutrition

The plan is too rigid for real life.

Most nutrition plans look good on paper and fall apart the moment travel, dinners out, cravings, or busy weeks show up.

What actually works

A flexible structure built around calories and protein, without eliminating the foods you enjoy.

Training

The workload asks for more time than your life allows.

Most workout plans assume your schedule revolves around fitness. When the time cost is too high, consistency breaks.

What actually works

Strategic training built around 2–4 efficient sessions per week, designed to produce results without taking over your calendar.

Behavior

There is no system once motivation fades.

Motivation is temporary. What actually drives results is a better feedback loop, better decisions, and a system that still works when life gets chaotic.

What actually works

Coaching, measurable feedback, and behavioral systems that make progress predictable, sustainable, and repeatable.

If you have struggled before, it does not mean you are broken. It usually means you were using a system that was never built for your lifestyle. The right coach and the right system change everything.
Book a Free Strategy Call →
Why this is different

Most programs fail for predictable reasons.

If you have tried dieting, training plans, or coaching before and the results did not last, it usually was not a discipline problem. It was a design problem.

Most programs
Built for ideal conditions
They assume perfect schedules, perfect consistency, and more time than real life allows.
Surge Effect
Built for real life
Designed around travel, stress, work, and family. The system still works when your week is not perfect.
Most programs
All-or-nothing
One mistake turns into a spiral. Progress stalls, and the cycle starts over.
Surge Effect
Adaptive by design
Built-in flexibility and adjustments keep you progressing, even when life gets messy.
Most programs
Too much noise
Too many rules, too much conflicting advice, and no clear direction.
Surge Effect
Clarity and simplicity
You know exactly what matters, what to do next, and how to keep moving. No guesswork. No confusion.
This is why clients do not just get results — they keep them. The next step is choosing the level of support that fits your life.
Book a Free Strategy Call →
The Surge Effect Method

A better body is the byproduct of a better system.

Most people try to change their body by chasing motivation or forcing discipline. The Surge Effect Method installs a system that works in real life, not just ideal conditions.

This is the framework behind every coaching tier.

Whether you start with Transformation, Performance, or Elite, the foundation stays the same: nutrition, training, behavioral psychology, and lifestyle integration built to create results without unnecessary friction.

01

Flexible Nutrition

The goal is not perfection. It is a structure you can follow consistently.

  • ✓Calories and protein targets tailored to your goal
  • ✓Foods you enjoy without unnecessary restriction
  • ✓Real-world sustainability built in
02

Efficient Training

Results do not require living in the gym. They require the right stimulus applied consistently.

  • ✓2–4 strategic sessions per week
  • ✓Programs built around your schedule and recovery
  • ✓Progressive training that drives visible change
03

Behavioral Psychology

Long-term transformation is rarely limited by knowledge. It is usually limited by execution.

  • ✓Better decisions when life gets chaotic
  • ✓Systems that reduce dependence on motivation
  • ✓Identity and habit shifts that make results stick
04

Lifestyle Integration

A plan only works if it fits your actual life, not the life you wish you had.

  • ✓Built for work stress, travel, family life, and imperfect weeks
  • ✓Strategy that holds up under pressure
  • ✓A result you can realistically maintain
Once the method is clear, the next question is which level of support is right for you. That is where the coaching options come in.
Compare Coaching Options →
Real client results

Real people. Real results. Real life.

Busy professionals, parents, entrepreneurs, and executives who needed a system they could actually sustain. Here is what happens when the strategy finally fits real life.

Verified Google Review — Life + Fitness

"Working with Shaun changed my life. I was stuck not knowing what to do or where to put my energy — I had slipped into the mid life trap. He helped me find what was really important to me. I feel so much more alive and can't wait to go after what I want every day. I'm now in better shape than I've been since my mid twenties and going ahead starting my own business. You've changed my life."

CB
Chris B.
Life + fitness coaching client
★★★★★
Google Review
Client transformation — mid 40s, 27lb fat loss
Mid 40s -27 lb
Client transformation — recomp 90 days
Recomp 90 days
Client transformation — early 50s, 40lb fat loss
Early 50s -40 lb
Client transformation — 50s, confidence increase
50s Confidence ↑
★

Verified Google Reviews

Third-party proof from real clients.

★★★★★ 5.0
Read Reviews Apply for Coaching

More proof

Additional transformations, testimonials, and screenshots.

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Client proof
When the method is right, the strategy is personalized, and execution becomes consistent, results stop feeling random. That is what these transformations represent.
Book a Free Strategy Call →
Real client results

Real people. Real results. Real life.

Busy professionals, parents, entrepreneurs, and executives who needed a system they could actually sustain. Here is what happens when the strategy finally fits real life.

Verified Google Review — Life + Fitness

"Working with Shaun changed my life. I was stuck not knowing what to do or where to put my energy — I had slipped into the mid life trap. He helped me find what was really important to me. I feel so much more alive and can't wait to go after what I want every day. I'm now in better shape than I've been since my mid twenties and going ahead starting my own business. You've changed my life."

CB
Chris B.
Life + fitness coaching client
★★★★★
Google Review
Client transformation — mid 40s, 27lb fat loss
Mid 40s -27 lb
Client transformation — recomp 90 days
Recomp 90 days
Client transformation — early 50s, 40lb fat loss
Early 50s -40 lb
Client transformation — 50s, confidence increase
50s Confidence ↑
★

Verified Google Reviews

Third-party proof from real clients.

★★★★★ 5.0
Read Reviews Apply for Coaching

More proof

Additional transformations, testimonials, and screenshots.

Swipe through ↓
Client proof
Client proof
Client proof
Client proof
Client proof
Client proof
Client proof
Client proof
Client proof
Client proof
Client proof
Client proof
Client proof
Client proof
Client proof
Client proof
Client proof
Client proof
Client proof
When the method is right, the strategy is personalized, and execution becomes consistent, results stop feeling random. That is what these transformations represent.
Book a Free Strategy Call →
Coaching options

Choose the coaching path that fits your goals, timeline, and level of ambition.

Every tier is built on the same core method. The difference is not just time — it's the depth of transformation you're ready for.

The Reset
The Rebuild
The Installation
The Reset
Surge Effect Transformation
$3,000
90 days · private 1-on-1 coaching
"Can I actually do this?"

Most people don't need more information. They need a win. A real one — fast enough to feel it, structured enough to trust it, and proven enough to believe they can keep going.

In 90 days you'll lose real fat, build visible muscle, and prove to yourself that the right system works for you.

What's included
  • ✓90 days of private 1-on-1 coaching
  • ✓Custom nutrition and training plan built for your life
  • ✓Weekly check-ins and accountability
  • ✓Singular focus on fat loss, momentum, and visible change
  • ✓Builds the foundation every higher tier is built on
Start with Transformation
Best if you want the fastest path to a visible, felt result — with clear direction and focused execution.
The Installation
Surge Effect Elite
$10,000+
12 months · high-touch private coaching
"How do I make this who I am permanently?"

This isn't coaching. This is an operating system upgrade. Elite is for the executive, founder, or high performer who understands that their body, energy, and mental clarity are directly tied to how they perform in every other area of life.

At this level, we're not chasing fat loss. We're optimizing a human.

What's included
  • ✓12 months of high-touch private coaching
  • ✓Weekly 1-on-1 strategy sessions — body, performance, and life
  • ✓Priority async access between sessions — never waiting
  • ✓Full body composition tracking and quarterly resets
  • ✓Sleep, stress, and performance optimization alongside fitness
  • ✓Identity and performance coaching woven into every layer
Apply for Elite
Limited spots. Strategy call required. This is the most hands-on, customized way to work with me.
Not ready for 1-on-1 coaching yet
The Surge Effect Transformation System
Fat Loss. Muscle. Energy. Confidence. Built for Real Life.
The complete self-guided version of everything I teach in private coaching — full nutrition modules, training modules, behavioral psychology frameworks, and guided handouts for every lesson. Built for people who want the system without the 1-on-1 investment.
Nutrition module Training module Psychology frameworks Gym + at-home options Handouts + worksheets 25+ lessons
Limited time — launch price
$197
Regular price $297
Get Instant Access →
30-day money back guarantee · Lifetime access
Not sure which tier is right for where you are right now? Start with a strategy call — we will map the right fit, the right depth, and the right timeline based on your goals and lifestyle. That is the simplest next step.
Book a Strategy Call →
Results guarantee

I'll keep coaching you
until it works.

After 10+ years and 1,000+ transformations, I know exactly what this system does when someone actually follows it. That certainty is why I can make this guarantee without hesitation.

🛡️ If you follow the plan and don't hit your 90-day target — I continue coaching you at no additional cost until you do. No time limit. No fine print. No risk.
Surge Effect Transformation — 90-Day Guarantee

Lose 12–24 lbs in 90 days,
or I coach you free
until you do.

This isn't a money-back guarantee designed to make you feel better about clicking a button. This is a results guarantee backed by a decade of coaching real people in real life.

The only way this guarantee fails is if you stop showing up. If you stay engaged, follow the strategy, and give the process a real chance — the system works. I've seen it work on executives with no time, parents with no sleep, and people who had failed at everything else before this.

I put my time where my confidence is. If we get to day 90 and you haven't hit your target, I don't walk away. We keep going — at zero additional cost to you — until you do.

✓ Follow the agreed nutrition and training strategy
✓ Stay engaged and responsive to coaching
✓ Give the process a genuine chance to work
→ If you do all three and miss your target — I continue for free. No questions, no negotiation, no time limit.
People who were exactly where you are
"I'd failed at everything before this — keto, tracking, personal trainers. I was convinced my body just didn't respond. Shaun's system was the first thing that actually fit my life. 27 lbs down and I genuinely don't feel like I'm on a diet."
K
Coaching Client
Mid 40s · −27 lbs · 90 days
★★★★★
"Early 50s and I genuinely thought this window had closed for me. 40 lbs gone. I didn't have to give up my life to do it. The guarantee gave me the confidence to start — the system gave me the reason to keep going."
M
Coaching Client
Early 50s · −40 lbs · 4 months
★★★★★
"Working with Shaun changed my life. I feel so much more alive and I'm in better shape than I've been since my mid-twenties — and I'm still eating pizza and ice cream."
CB
Chris B.
Life + fitness coaching client
★★★★★
The deal — plain language

This works when we both show up.

You follow the plan, stay engaged, and give this a real shot. I bring 10+ years of coaching, a system built for real life, and my time until you hit your goal. That's the partnership. If you hold up your end, I hold up mine — no matter how long it takes.

Full terms and expectations are covered on the strategy call and enrollment page. Your exact target is set based on your starting point, body, and goals — typically within the 12–24 lb range for qualified clients.
Performance + Elite coaching

Higher tiers go beyond a fat loss promise.

Performance and Elite are built for deeper outcomes — body recomposition, identity shifts, long-term consistency, and full lifestyle integration. At that level the value isn't just losing weight. It's building a result and a version of yourself you can actually keep.

The deeper the coaching, the more the focus shifts from a single outcome to a permanent operating standard. Guarantee structure for these tiers is discussed on the strategy call.
The guarantee removes the risk. The strategy call removes the guesswork. If you're ready to find out what the right system actually does for you — that's where we start.
Book a Strategy Call →
Shaun Surgener — Fitness Coach and Peak Performance Coach
"Fitness isn't just what I coach. It's how I rebuilt my entire life — and how I'll help you rebuild yours."
— Shaun Surgener
The coach behind the system

I didn't start with the perfect physique.
I built it — and then learned why.

I played soccer my entire life — always athletic, never the physique I actually wanted. Growing up I wanted to look like those Hollywood superheroes and Abercrombie models. When I got into acting I decided to stop guessing and learn the actual science — biochemistry, nutrition science, behavioral psychology, NLP, CBT. I tried everything before that: fad diets, men's fitness magazines, whatever claimed to be the secret. None of it worked because none of it was built for a real life with real demands.

"I was living in LA with $400, no job, my parents getting divorced, and my acting career going nowhere. I went for a run that night — crying, questioning every decision I'd ever made. That run changed everything."

That night I committed to figuring out not just how to build the body I wanted — but how to build the life I wanted. I stopped outsourcing my results and started taking real ownership. Over time I built the physique. Then I applied the same system to everything else — cutting the noise, focusing on the signal, doing only what was backed by real evidence.

Built a seven-figure personal portfolio
Multi-six-figure coaching business from scratch
Found my wife — built a family
Still train 3–4x/week, 45–60 min, eat pizza and ice cream

Fitness was the catalyst — the momentum, confidence, and clarity that made everything else possible. The system I coach is the exact system I live.

10+ years coaching 1,000+ transformations Biochemistry background NLP + CBT trained Nutrition science Pre-med 4.0 GPA
Apply for Coaching → See coaching options →
FAQ

Common Questions — Straight Answers.

If you're skeptical, you're smart. Here's exactly how this works in the real world — especially for busy professionals with real schedules, real responsibilities, and limited time.

Will this work if I'm over 40 / have a slow metabolism?

Yes. Most people aren't stuck because they're "too old" — they're stuck because they're using a strategy that doesn't fit their life.

The protocol is built around the levers that still work at any age:

  • Calories + protein without unnecessary restriction
  • Simple training that drives progress without crushing recovery
  • Weekly adjustments so you don't stall, guess, or spin your wheels

Translation: your plan adapts as your body adapts — so progress stays consistent.

Can I still eat out, have drinks, and lose weight?

Absolutely. If your plan can't survive restaurants, travel, holidays, and weekends, it's not a real plan.

Inside the protocol, you get simple real-life playbooks for staying on track without feeling boxed in:

  • "Good / Better / Best" ordering framework
  • High-protein swaps that still feel normal and sustainable
  • Weekly targets that allow flexibility without derailing progress

Goal: consistency without perfection — so you don't restart every Monday.

What if I've tried everything before?

If you feel like you've tried everything, you're not the problem.

Most people haven't failed — they've just been handed incomplete or unsustainable strategies.

If you've tried keto, low-carb, clean eating, tracking macros, or grinding through long workouts, what's usually missing isn't effort — it's:

  • A clear structure
  • Realistic expectations
  • A system that adapts when life gets busy

That's what we focus on here. Not perfection. Not willpower. Just simple, repeatable actions that fit real life — and adjust when progress stalls.

How much time do I need for workouts each week?

2–3 hours per week is plenty for most clients — sometimes less.

You'll get a plan built around your schedule, not a fantasy schedule:

  • 2–4 efficient sessions per week, or a step-based fallback when life is hectic
  • Progression that's sustainable, not "destroy yourself" training
  • Clear priorities so you always know what matters most

Translation: you don't need more time — you need the right levers.

What if I miss a week or have a "bad" weekend?

That's not failure — that's life.

The protocol includes a simple Never Zero reset and recovery plan so you don't spiral into all-or-nothing thinking.

  • What to do the next day in 5 minutes
  • How to stabilize appetite and cravings fast
  • How to regain momentum without "making up for it"

Translation: you don't restart — you recover and keep moving.

What if I want 1:1 coaching or a longer transformation?

The 90-day transformation is the starting point for many clients because it creates fast, sustainable momentum inside a structured coaching system.

If you want more support, a deeper body recomposition focus, or a longer transformation path, those options are available.

  • Start with Transformation and upgrade later
  • Choose Performance or Elite from the beginning
  • Use the strategy call to map the best fit for your goals, timeline, and lifestyle

There's no pressure to force the wrong level of support. The goal is simply to match you with the right one.

What happens if I don't hit my results in 90 days?

If you're inside Surge Effect Transformation, follow the agreed plan, stay engaged in coaching, and don't hit your target, I continue coaching you at no additional cost until you do.

The guarantee is tied to real execution, not perfection. You do not need to be flawless. You just need to show up, stay responsive, and give the process a real chance to work.

Translation: if the partnership is real, the guarantee is real.

You do not need more information — you need a plan that actually fits your life. If you want clarity on what that looks like for your schedule, goals, and lifestyle, here are the best next steps.
Book your strategy call → Go to the next step
Free blueprint

Not ready to start yet? Get the blueprint first.

This is a simple starting point built from the same principles I use inside coaching. It will help you stop guessing, avoid the biggest mistakes, and start moving in the right direction.

The 90-Day Fat Loss Accelerator Blueprint

Drop your info below and I'll send it instantly. It lays out a practical path to lose 12–24 lbs in 90 days while still eating foods you enjoy.

No spam. Just the blueprint and a few useful follow-up emails to help you actually apply it.

The 90-Day Fat Loss Accelerator Blueprint by Shaun Surgener