90-Day Fat Loss Protocol

Drop 12–24 lbs in 90 days — or I coach you free until you do.

Built for busy high performers: train <3 hrs/week, keep foods you love (no restriction), and get weekly group coaching + hot seats so you stay consistent and actually finish.

<3 hrs / week No food restriction Weekly coaching Accountability systems
Win-Either-Way Guarantee · <3 hrs/week · No food restriction · Weekly coaching

Everything you get in 90 days

Group coaching + hot seats

Built for busy high performers who want simple levers that compound — so fat loss stays moving even when life gets chaotic.

  • Calories + protein targets you can hit eating foods you love — no bans, no “good/bad” lists.
  • Adjust-as-you-go system — weekly check-ins on scale, waist, and energy to keep progress predictable.
  • Workouts that fit your life — home or gym, 2–4 day options, ~2–3 hrs/week.
  • Cravings + satiety strategy — simple levers (protein, fiber, volume) so hunger stays low without feeling restricted.
  • Weekly group coaching + hot seats so you always know your next move.
  • Results guarantee — follow the plan and don’t hit the goal by Day 90, I coach you free until you do.
Real client results

These People All Started Where You Are — Here’s Where They Ended Up.

From CEOs to shift workers — busy professionals who lost 12–24+ lb using a simple, sustainable system.

Featured transformations
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Results vary based on consistency, starting point, and adherence.

Verified Google Reviews

Third-party proof from real clients (not screenshots).

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Swipe through screenshots + before/afters
Why people fall off

Why Most Plans Fail After 30 Days —
And What Actually Works

Too many rules, too much time, and no real feedback loop. Here’s what actually changes that.

Nutrition
Your Diet Is Too Restrictive
Problem: Meal plans and “good/bad” food lists break under real life — travel, events, kids. Consistency fades fast.
The Fix: Calories & protein targets you can hit with foods you enjoy — no bans, no guilt.
Training
Your Workouts Take Too Much Time
Problem: 6-day splits and long cardio sessions don’t survive busy schedules.
The Fix: 2–4 short sessions/week (2–3 hrs total) — home or gym — focused on compound lifts + progression.
Consistency
You Haven’t Rebuilt Your Identity
Problem: Motivation fades without feedback and structure, so old patterns creep back in.
The Fix: Weekly check-ins (scale, waist, energy) + coaching hot seats to reinforce habits and keep progress moving.
If you’ve struggled with even one of these, you’re not broken — you just didn’t have the right system.
See how the 4 Pillars solve this →

The 4-Step Surge Effect — Exactly How You’ll Lose 12–24 lbs in 90 Days

Built for busy high performers. Less than 3 hours per week. Foods you enjoy. Adjustments that keep results moving.

STEP 2 · PERSONALIZED SETUP
Surge Effect Step 2 - Personalized blueprint
Within 24 Hours

Your Personalized Blueprint

Outcome: A system you can follow even on busy weeks.
  • Calories & protein targets
  • 2–4 short workouts per week
  • Busy-week & travel plan

Want me to map this to your schedule? Book a quick call →

STEP 3 · ADAPTIVE FEEDBACK
Surge Effect Step 3 - Weekly recalibration
90-Day Fat Loss Guarantee Protocol™
Default: structured group coaching + weekly check-ins.
Upgrade: optional 1:1 private coaching for higher-touch support.

Weekly Adjustments + Accountability

Outcome: Progress doesn’t stall — because we always know the next move.
  • Weekly check-ins and adjustments
  • Support for travel, weekends, cravings, and stress
  • Clear direction so you don’t “start over” every Monday

Want guidance before you choose a track? Book a quick call →

STEP 4 · WIN EITHER WAY
Surge Effect Step 4 - Guarantee and risk reversal
Risk Reversal

Hot Seats + Guarantee

Outcome: Results — guaranteed.

Guarantee: Follow the plan + stay engaged. If you don’t lose 12–24 lbs in 90 days, you keep getting coaching support (at no additional cost) until you do.

The mechanism

The Surge Effect — The 4 Pillars Behind the 90-Day Protocol

Four levers that compound fast — built for real life, not “perfect weeks.” This is the system inside the 90-Day Fat Loss Guarantee Protocol™.

Nutrition
Calories & Protein (No Food Rules)
  • Simple daily targets you can hit with foods you actually enjoy.
  • High-satiety options so hunger doesn’t run your day.
  • “Busy-week” plan for eating out, travel, and chaos — without falling off.
Feedback Loop
Weekly Adjustments (So You Don’t Plateau)
  • Weekly check-in metrics (scale + waist + consistency).
  • Small tweaks to calories, steps, or training before progress stalls.
  • Clear next steps when the scale doesn’t move for a few days.
Training
2–3 Hours/Week (Home, Gym, or Hotels)
  • 2–4 short sessions that fit your schedule and equipment.
  • “Red-day” options for weeks where life explodes — still get a win.
  • Progressive overload so your body keeps changing instead of adapting.
Execution Psychology
Consistency (The Real Fat-Loss “Secret”)
  • Cravings / weekends / stress handled with systems — not willpower.
  • Identity + habits so you stop “starting over” every Monday.
  • Follow-through tools that work even when motivation dips.
You don’t need another plan. You need a system that fits your life — and makes consistency automatic.
If you want to keep building after 90 days, you can roll straight into 6-Month Identity Rebuild or VIP coaching.
Watch the walkthrough →
WALKTHROUGH

What You Get Inside the 90-Day Fat Loss Guarantee Protocol™

From day one, you’re plugged into a proven system — not motivation, not guesswork. Every tool, framework, and coaching layer is built to drive results and keep them.

Note: You’ll also get access to my Fitness Mastery System™ — the training, nutrition, and psychology library that powers the 90-Day Protocol.

After the 90 days: if you want to keep building momentum, you’ll have a clear next step (including a 1:1 upgrade, the 6-Month Identity Rebuild, or VIP coaching).

This isn’t “watch a few videos and hope it works.”

The 90-Day Protocol is a coached system designed to:

  • Cut through the noise and give you a clear plan
  • Remove trial-and-error (so you stop “starting over”)
  • Keep progress moving even when life gets busy or motivation dips
Clarity (No Guesswork)
Exactly what to eat, how to train, and when to adjust — without macro confusion, conflicting advice, or rigid rules.
Accountability (Built In)
Weekly coaching, check-ins, and real feedback so progress doesn’t stall — and your results don’t depend on “willpower.”
Execution (Real Life Ready)
Simple systems that work with travel, stress, weekends, and chaotic schedules — so consistency becomes realistic.
You’ll always know what to focus on, how to adjust, and why it works — without restriction, extremes, or the “all-or-nothing” cycle.
 
DELIVERY

You just saw what’s inside. Here’s how it actually gets results.

The walkthrough video shows the tools + framework. This section is the execution layer — the weekly feedback loop that keeps you moving when life gets busy, motivation dips, or the scale doesn’t move for a few days.

The 90-Day Fat Loss Guarantee Protocol™ is coached in a group environment with structure, accountability, and weekly adjustments. If you want deeper personalization and faster iteration, there’s an optional 1:1 private coaching upgrade.

In other words: the plan isn’t “perfect.” It’s adaptive.

Onboarding
Fast Setup (So you don’t overthink)

We dial in your calories, protein, training plan, and “busy-week rules” so you know exactly what to do starting day one.

Weekly Feedback
Check-Ins + Adjustments

Each week we review scale/waist/adherence and make small changes before plateaus hit — so progress keeps moving.

Support
Momentum When Motivation Drops

You’re not doing this alone — get answers, accountability, and momentum inside the group so you don’t “start over” every Monday.

Most people don’t fail because they “don’t want it.” They fail because there’s no adaptive system. This gives you structure + coaching so you don’t rely on discipline to win.

And if you decide to keep building after 90 days, you can continue into the 6-Month Identity Rebuild or VIP coaching — based on how far you want to take the transformation.

PRICING

Program Options & Pricing

Transparent pricing. Choose your level of support.

Next Step — Or start here if you want full commitment
Identity Rebuild Protocol
$3,600
6 months Deep transformation Private Implementation Group
  • Lock in consistency at the identity + lifestyle level so results stick.
  • Designed to extend wins after the 90-Day Protocol (or start here if you’re ready).
  • High-accountability structure, deeper habits, and long-term performance systems.
  • Roll-forward credit option: apply what you paid in the 90-Day Protocol toward this path (optional policy).
Continue to Identity Rebuild
Optional 1:1 Upgrade
Fit call required to confirm alignment + the right support level. Request a 1:1 Upgrade (Fit Call)
Not sure if this is your best next step? Book a call →
High-Touch (Apply)
Elite VIP Coaching
$5K–$10K
6–12 months Direct 1:1 White-Glove Support
  • Maximum personalization + direct coaching access.
  • Best for busy high performers who want precision, speed, and accountability.
  • Starts with a private strategy call to ensure fit and protect outcomes.
Book Private Strategy Call Prefer to apply first
Results-focused coaching. Terms and guarantees can be listed on checkout/application pages.
Want me to review your goals first? Submit a quick application →
DETAILS

Compare & Program Details

Pick your starting point using the pricing cards above. If you want the full breakdown, expand the sections below. Private Implementation Group is the default delivery model.

Compare Compare programs at a glance
Program Duration Investment Best For Guarantee
Identity Rebuild Protocol Private Implementation Group
Next step — or start here
6 months
12-month track via strategy call
Recomposition + strength + identity-level habits so you never “start over.” Progress support included
Elite VIP Coaching 1:1
Application required
6–12 months High performers who want maximum personalization + direct 1:1 access. 30-day refund guarantee
Want help choosing the right track?
Book a private strategy call and we’ll map the fastest path based on your life + goals.
Book a Strategy Call →
90-Day What’s included in the 90-Day Protocol
Outcome

Lose 12–24 lbs in ~90 days using a repeatable, lifestyle-friendly system — not extremes, not restriction, not burnout.

Delivery is a Private Implementation Group: weekly coaching, accountability cadence, and real-time plan adjustments.

What’s Included
  • Custom nutrition blueprint tailored to your lifestyle and favorite foods
  • Efficient training plan (<3 hrs/week · home or gym)
  • Weekly live coaching + hot seats (implementation + adjustments)
  • Progress tracking + ongoing plan optimization
  • Private implementation community (support + accountability)
  • Psychology + motivation modules to eliminate self-sabotage
  • Bonus: Restaurant survival guide
  • Bonus: Emotional eating rescue plan
Optional 1:1 Upgrade (Fit Call Required)
For clients who want higher-touch execution. We start with a brief call to confirm alignment + support level.
Book the Fit Call →
Guarantee + Roll-Forward

Lose your agreed target (12–24 lbs) in 90 days or I continue coaching you free until you do.

If you hit your goal, your investment can roll forward toward the Identity Rebuild phase.

Qualified execution = weekly check-ins + call attendance/replays + tracking as coached. Not a “gotcha” — it’s how we verify the system was actually run.

6–12 Month Identity Rebuild Protocol details
Purpose

The phase where fat loss becomes a permanent body transformation: strength, recomposition, habits, and identity-level consistency — without yo-yo cycles or “starting over.”

Start Here or Build Into It

Most people enter after the 90-Day Protocol — but if you already know you want the full commitment, you can start directly in Identity Rebuild.

Roll-Forward Credit

If you complete the 90-Day Protocol and hit your target, your $1,800 rolls forward — so you continue the full transformation for only $1,800 more (instead of $3,600).

Optional 1:1 Upgrade (Fit Call Required)
Available for clients who want higher-touch execution. We start with a brief call to confirm alignment.
Book the Fit Call →
6-Month Track

Best for: recomposition, strength, routines that stick, and long-term momentum.
Investment: $3,600 pay-in-full (or $1,800 more with roll-forward).

12-Month Track

Best for: locking results across real-life seasons (travel, stress, holidays, schedule shifts), and building long-run mastery + stability.
How to start: via strategy call (to ensure fit).

What’s Included
  • Progressive training system for strength + physique development
  • Advanced nutrition strategy for performance, satiety, and recomposition
  • Weekly live coaching + hot seats (implementation + adjustments)
  • Ongoing accountability + plan evolution as your body adapts
  • Identity + psychology modules (habit automation, resilience)
  • Bonus resources for sleep, recovery, lifestyle structure, and momentum
VIP Elite VIP Coaching details (application)
Who it’s for

Busy high performers who want maximum personalization, speed, and precision — and prefer private 1:1 support over a group implementation model.

What’s Included
  • Private 1:1 coaching (weekly or biweekly based on goals + timeline)
  • Fully customized training + nutrition (home/gym/travel)
  • Priority messaging support (fast course-correction between sessions)
  • Progress oversight (adjustments as your body adapts)
  • Full access to programs + tools (group protocols included)
  • Optimization layer: sleep, recovery, performance (education only)
Investment

$6,000 (6 Months)
$9,000–$10,000 (12 Months)
Payment plans available · Limited VIP capacity

VIP Guarantee

30-day refund guarantee if it’s not the right fit. This exists to remove pressure — not to invite dabbling.

How It Works
  • Step 1: Book a private strategy call or apply first
  • Step 2: We confirm fit + map your fastest path
  • Step 3: You start with a personalized plan + priority support
Highlights
  • Time-efficient: built for busy schedules + travel
  • High accountability: you’re not doing this alone
  • Highest customization: everything adapts to real life
Still unsure which option fits?
Book a private strategy call and I’ll recommend the fastest path based on your goals, schedule, and lifestyle.
Book a Strategy Call →
GUARANTEE

The Results Guarantee + Roll-Forward

Designed to make it feel safe to go all-in — without guessing, hoping, or “starting over.”

What “Qualified” Means
This isn’t a “gotcha.” It’s simply how we ensure the system was actually followed:
  • 10/12 weekly check-ins completed
  • 10/12 coaching calls attended (or replay watched)
  • Weight tracked 3–7×/week (same scale, similar conditions)
  • Steps + nutrition targets followed as coached
If You Don’t Hit Your Target
You don’t lose. We extend coaching free until you cross the line — as long as the qualification standards are met.
If You Hit Your Goal
Within 7 days of finishing, you can choose:
  • Roll-forward credit: apply your 90-Day investment toward the Identity Rebuild
Translation: you don’t “start over” — you stack phases and keep momentum.
Payment Plan Notes
If you’re on a plan, the roll-forward credit equals the amount paid to date. If you upgrade early, you simply pay the difference.
Total across both phases is capped at $3,600.
Coaching/education only; not medical advice. Consult your physician as needed.
POST-PRICING REASSURANCE

Here’s what happens after you join

You’ll follow a simple weekly system — and I’ll adjust it with you — so results don’t depend on motivation, perfection, or more gym time.
Foods you enjoy 2–4 short workouts/week (or steps) Weekly check-ins + adjustments
This is not three “separate programs.” It’s the same protocol moving through three phases so you don’t rebound or restart.
Phase 1

Start Strong

Goal: Get momentum fast with a plan you can actually stick to.

  • Set calories + protein (no food rules)
  • Choose your training track (home, gym, or travel)
  • Busy-week defaults so you don’t overthink
What this means: the scale moves without chaos.
Phase 2

Stay Consistent in Real Life

Goal: Keep progress even during travel, stress, and weekends.

  • Travel + eating-out playbooks
  • Progression without burnout (or steps-first weeks)
  • Weekly adjustments before stalls
What this means: you always know the next move.
Phase 3

Lock It In (So You Don’t Rebound)

Goal: Stop the “start over Monday” cycle for good.

  • All-or-nothing rewrites + simple resets
  • Maintenance blueprint (keep results, enjoy life)
  • Identity-level consistency systems
What this means: results that actually stick.
Day 1: targets + setup
🔁 Weekly: check-in + adjustments
🧠 Always: busy-week rules
👥 Support: group (1:1 upgrade optional)
If you want a plan that fits your life — and a coach who adapts it with you week by week — this is built for you.
PROOF • AUTHORITY • RESULTS

Why High Performers Trust Shaun Surgener’s Proven System

From CEOs and doctors to busy entrepreneurs and creatives — Shaun’s coaching has helped 1,000+ clients lose 12–24 lbs in 90 days while building momentum that lasts far beyond the scale.

Shaun Surgener featured fitness expert

Featured Fitness Expert & Industry Consultant

Shaun has consulted for organizations like the YMCA and worked with C-suite leaders from Fortune 500 companies — translating evidence-based fat loss into a system busy people can actually follow.

Client transformation before and after

1,000+ Real Client Transformations

Over the past decade, Shaun has helped clients drop body fat, build lean muscle, and reclaim confidence — without extreme diets or endless workouts.

Transformation beyond the scale

Transforming Lives Beyond the Scale

Shaun’s coaching goes deeper than macros — it builds identity, confidence, and performance, so the results stick long after the first 90 days.

Your Coach, Your Advocate
  • Evidence-based fat loss + psychology — built for busy high performers
  • Systems over willpower: travel, stress, long hours, weekends — covered
  • Simple levers, adjusted weekly — so you always know the next move
  • Flexible nutrition (foods you enjoy) + minimum-effective training (2–4x/week)

Translation: you’re not buying motivation — you’re installing a framework that performs under real life.

Shaun Surgener

Ready to become the next success story?

Schedule Your Free Strategy Call
THE REAL DIFFERENCE

Trying to Figure It Out Alone vs Running a Proven System

Most people don’t fail because they lack discipline — they fail because they lack structure.

✕ Without Coaching
Working Hard Without a System.
  • Diet hopping and restarting every few weeks
  • Inconsistent workouts with no clear plan
  • Confusion around calories, macros, and adjustments
  • No accountability when life gets busy
  • Slow progress → frustration → burnout
Translation: high effort… low return.
✓ With Shaun Surgener Coaching
Clarity. Momentum. Results.
  • Sustainable fat loss with a clear weekly target
  • Proven training plan built for busy schedules
  • Flexible eating — no restriction, no food guilt
  • Coaching + accountability when motivation dips
  • Fast, consistent results (12–24 lbs in ~90 days)
The real difference:
You stop trying to “be disciplined” and start operating from a system that makes progress inevitable — even when life gets chaotic.
Want the fastest path based on your schedule?
I’ll tell you exactly what to do (and what to ignore) in a private strategy call.
Book a Strategy Call →

Not Ready to Start Yet? Get the Blueprint First.

These are the exact tools I’ve used to help 1,000+ clients burn fat, build lean muscle, and take control of their fitness — 100% free.

No fluff. No gimmicks. Just the same system we use inside coaching to get real, lasting results.

The 90-Day Fat Loss Accelerator Blueprint

Drop your info below and I’ll send it instantly. It lays out the step-by-step system to lose 12–24 lbs in 90 days while still eating foods you enjoy.

Prefer browsing first? Explore the Free Resource Vault →

No spam. Just the blueprint + a few high-value trainings to help you actually execute.

The 90-Day Fat Loss Accelerator Blueprint by Shaun Surgener
FAQ

Common Questions — Straight Answers.

If you’re skeptical, you’re smart. Here’s exactly how this works in the real world — especially for busy professionals who don’t have time for extremes.

Will this work if I’m over 40 / have a slow metabolism?

Yes. Most people aren’t stuck because they’re “too old” — they’re stuck because they’re using a strategy that doesn’t fit their life.

The protocol is built around the levers that still work at any age:

  • Calories + protein (without restriction)
  • Simple training that doesn’t crush recovery
  • Weekly adjustments so you don’t stall and guess

Translation: your plan adapts as your body adapts — so progress stays consistent.

Can I still eat out, have drinks, and lose weight?

Absolutely. If your plan can’t survive restaurants, travel, holidays, and weekends… it’s not a real plan.

Inside the protocol, you get playbooks for real life:

  • “Good / Better / Best” ordering framework
  • High-protein swaps that still feel normal
  • Weekly targets that allow flexibility without derailing progress

Goal: consistency without perfection — so you don’t restart every Monday.

What if I’ve tried everything before?

Most people haven’t failed — they’ve just been handed incomplete or unsustainable strategies.

If you’ve tried keto, low-carb, clean eating, tracking macros, or grinding through long workouts… you’re not broken.

What’s usually missing isn’t effort — it’s:

  • A clear structure
  • Realistic expectations
  • A system that adapts when life gets busy

That’s what we focus on here. Not perfection. Not willpower. Just simple, repeatable actions that fit real life — and adjust when progress stalls.

How much time do I need for workouts each week?

2–3 hours per week is plenty for most clients — sometimes less.

You’ll get a plan built around your schedule (not a fantasy schedule):

  • 2–4 short sessions/week or a step-based plan when life is hectic
  • Progression that’s sustainable (not “destroy yourself” training)
  • Clear priorities so you always know what matters most

Translation: you don’t need more time — you need the right levers.

What if I miss a week or have a “bad” weekend?

That’s not a failure — that’s life.

The protocol includes a “Never Zero” reset and a simple recovery plan so you don’t spiral into all-or-nothing.

  • What to do the next day (in 5 minutes)
  • How to stabilize appetite + cravings fast
  • How to keep momentum without “making up for it”

Translation: you don’t restart — you recover and keep moving.

What if I want 1:1 coaching or a longer transformation?

The 90-Day Protocol is the starting point for most clients because it creates fast, sustainable momentum inside a structured coaching environment.

If you want more support, a longer transformation, or a more personalized path — those options are available.

  • Start with the 90-Day Protocol and upgrade later
  • Choose a longer transformation upfront
  • Or book a strategy call to explore Elite / VIP coaching

There’s no pressure to decide everything upfront. Start where it makes sense now — we’ll handle what comes next.

Still unsure? That’s normal. If you want clarity on what would work best for your schedule, goals, and lifestyle — you have two simple options.

Your Next 90 Days Can Change Everything — If You Start Now.

Don’t spend another year stuck in the same cycle of dieting, frustration, and starting over.

With the right plan and support, you can lose 12–24 lbs in the next 90 days — and finally feel in control of your body.

I only open a limited number of free strategy calls each week to keep quality high.