Executive Fitness Coaching for High Performers

The body you've been postponing for years — built in 90 days.

Premium 1-on-1 coaching for executives, founders, partners, doctors, and high-output professionals who already operate at the top of their field — and want their body to match.

The Surge Effect Method: Identity-level transformation through evidence-based nutrition, efficient training, and behavioral psychology — pressure-tested through 1,000+ client transformations and backed by a 90-day results guarantee.
Coaching from $3K – $10K+ 3 tiers · 90 days to 12 months
Book a Game Plan Call →
Open enrollment for 90-day & 6-month Elite is application-only Free Game Plan Call available
Shaun Surgener — Executive Fitness Coach
Shaun Surgener
Executive Fitness Coach · 10+ years · 1,000+ transformations
1,000+
Client Transformations
Pre-med 4.0
Biochemistry · NLP · CBT
FOX NEWS
Featured Expert — Nashville
Is This The Right Fit?

This isn't for everyone — on purpose.

Premium coaching demands premium commitment. Read this carefully before applying. The right fit produces extraordinary results. The wrong fit wastes everyone's time.

This is for you if

You operate at a high level — everywhere except here.

✓You're an executive, founder, partner, doctor, attorney, surgeon, or high-output professional over 35
✓You've achieved excellence in your career and want your body to reflect the same standards
✓You've tried programs before but nothing has fit your schedule, intensity, or lifestyle
✓You value science, efficiency, and personalized strategy over hype, gimmicks, or generic plans
✓You're ready to invest in premium 1-on-1 coaching that produces a real, lasting transformation
✓You can commit to 3 hours per week of focused effort — and want a coach who fits that into the rest of your life
This isn't for you if

You're looking for a quick fix or a low-commitment option.

×You want a cookie-cutter program with no real personalization
×You're not ready to commit to at least 90 days of consistent execution
×You believe motivation alone — not systems — will produce lasting results
×You're hoping for a $50/month app that asks nothing of you
×You're not willing to make decisions about food, training, and lifestyle that actually change your defaults
×You want someone to do it for you — rather than guide you to do it yourself, sustainably

If the left column describes you — we should talk. If the right column does, you're better served by another coach or a self-guided program.

Book a Game Plan Call →
The Real Cost

Most high performers don't fail at fitness because they're lazy. They fail because nothing has changed in 5 years.

If you're reading this, something is wrong. And if nothing changes — nothing changes. Here's what the next 12 months actually cost when you keep postponing this:

$

The financial cost

Another year of memberships you don't use, supplements you don't need, and programs you start and abandon. Most high earners spend $5K–$15K per year on fitness solutions without ever reaching the result they actually want. The opportunity cost is significantly higher.

◷

The performance cost

Low energy. Bad sleep. Brain fog at 2pm. The people who depend on you — your clients, your team, your firm, your family — are getting a diluted version of who you actually are. At your level, the cost compounds with every quarter you wait.

✖

The identity cost

Every time you start and stop, you reinforce the belief that "I just can't stick with anything." For someone who excels everywhere else, that belief leaks into every other decision. It quietly undermines your confidence in yourself. This is the most expensive cost of all.

Or here's another option

In 90 days, you could be 27 lbs lighter, have visible muscle, and feel in control of your body for the first time in years.

Not because you got lucky. Not because you found motivation. Because you finally got a system designed for the way you actually live and operate. That's what the next 90 days look like inside Surge Effect Fitness coaching. Real results. Real timeline. Real guarantee. Built specifically for high performers.

12–24 lb
Fat loss in 90 days
<3 hr/wk
Training time required
100%
Risk-reversed guarantee

The clock moves either way. The only question is what you'll have to show for the next 90 days.

Book a Game Plan Call →
Why High Performers Stay Stuck

The issue isn't discipline. It's design.

Smart, driven people don't struggle because they're lazy. They struggle because they're trying to force results from systems that were never built for someone running a real life at a real intensity.

Nutrition

The plan is too rigid for real life.

Most nutrition plans look good on paper and fall apart the moment client dinners, travel weeks, or back-to-back meetings show up.

What actually works

A flexible structure built around calories and protein, without eliminating the foods you enjoy or making your life smaller.

Training

The workload demands more time than your life allows.

Most workout plans assume your schedule revolves around fitness. When the time cost is too high, consistency breaks — and so does momentum.

What actually works

Strategic training built around 2–4 efficient sessions per week, designed to produce visible results without taking over your calendar.

Behavior

There's no system once motivation fades.

Motivation is temporary. What drives long-term results is a better feedback loop, better defaults, and a system that still works when life gets chaotic.

What actually works

Coaching, measurable feedback, and behavioral systems that make progress predictable, sustainable, and repeatable — even in your hardest weeks.

If you've struggled before, it doesn't mean you're broken. It usually means you were using a system never built for your level of demand. The right coach and the right system change everything.

Book a Game Plan Call →
The Surge Effect Method

A better body is the byproduct of a better system.

Most people try to change their body by chasing motivation or forcing discipline. The Surge Effect Method installs a system that works in real life, not just ideal conditions.

The framework behind every coaching tier.

Whether you start with Transformation, Performance, or Elite, the foundation stays the same: nutrition, training, behavioral psychology, and lifestyle integration built to create results without unnecessary friction. It's the same methodology that powers Peak Performance and Wealth coaching — applied here to body transformation. Learn more about The Surge Effect™ methodology →

01

Flexible Nutrition

The goal isn't perfection. It's a structure you can follow consistently, even when your calendar is full.

  • ✓Calories and protein targets tailored to your goal and body
  • ✓Foods you enjoy without unnecessary restriction
  • ✓Real-world sustainability for travel, dinners, and demanding weeks
02

Efficient Training

Results don't require living in the gym. They require the right stimulus applied consistently.

  • ✓2–4 strategic sessions per week, under 60 minutes each
  • ✓Programs built around your schedule, recovery, and travel
  • ✓Progressive training that drives visible change over months, not weeks
03

Behavioral Psychology

Long-term transformation is rarely limited by knowledge. It's limited by execution and identity.

  • ✓Better decisions when life gets chaotic or stressful
  • ✓Systems that reduce dependence on motivation
  • ✓Identity and habit shifts that make results stick
04

Lifestyle Integration

A plan only works if it fits the life you actually live, not the one you wish you had time for.

  • ✓Built for high-stakes work, travel, family life, and imperfect weeks
  • ✓Strategy that holds up under real pressure and decision fatigue
  • ✓A result you can realistically maintain without grinding

Once the method is clear, the next question is what kind of transformation you're ready for. That's where coaching tiers come in.

Book a Game Plan Call →
Verified Google Review
Chris B.
Sales Executive · Coaching Client
“
Working with Shaun changed my life.
Best shape
since mid-20s
Started
a new business
5.0 ★
verified review
Client privacy protected. Like most executive clients, Chris prefers his transformation be referenced by initial only. Real client. Real review. Verifiable on Google.
Featured Case Study

From "stuck in the mid-life trap" to in better shape than I've been since my mid-twenties.

Where Chris was: A high-performing sales executive — successful on paper, hitting his numbers, but quietly stuck. He called it "the mid-life trap" — running hard at work, but unsure where to put his energy outside of it, what really mattered to him anymore, or how to break out of the rut. The same drive that built his career had stopped working on his body, his energy, and his sense of momentum.

What we worked on: Far more than fat loss. Together we rebuilt his system from the ground up — nutrition that fit a sales schedule full of client dinners and travel, efficient training he could actually sustain, and behavioral work to identify what he actually wanted out of this chapter of his life. Body transformation became the catalyst, not the goal.

The result: He's now in better physical shape than he's been in decades. But more importantly — he found clarity on what mattered, built the confidence to start his own business, and rebuilt the energy and drive for the things that used to feel impossible.

"Working with Shaun changed my life. I feel so much more alive and can't wait to go after what I want every day. You've changed my life."

— Chris B., Verified Google Review
Book a Game Plan Call →
Real Client Results

Real people. Real results. Real life.

High performers who needed a system they could actually sustain. Here's what happens when the strategy finally fits real life.

Mid 40s executive client lost 27 pounds
Mid 40s−27 lb
Female client postpartum transformation
Postpartum3 months
Alex Barraco lost 40 pounds early 50s
Early 50s−40 lb
Female attorney 50s dropped 6 dress sizes
50s−6 sizes
Verified Google Review — Parent / Teen Athlete
"Shaun is amazing. He helped my teenage son reach his health and weight goals and better understand nutritional values. His life coaching background sets him apart. They've developed a relationship and discuss life as well as nutrition. Invaluable relationship."
Law Conigs
Parent · Teen athlete coaching client
★★★★★
Google Review

Verified Google Reviews

Third-party proof from real coaching clients.

★★★★★ 5.0
Read All Reviews Book a Game Plan Call

These aren't outliers. They're what happens when the method fits real life — flexible nutrition, efficient training, and a system you can actually sustain. Your results don't have to be random.

Book a Game Plan Call →
The Guarantee

I'll keep coaching you
until it works.

After 10+ years and 1,000+ transformations, I know exactly what this system does when someone actually follows it. That certainty is why I can make this guarantee without hesitation.

🛡️ If you follow the plan and don't hit your 90-day target — I continue coaching you at no additional cost until you do. No time limit. No fine print. No risk.
Surge Effect Transformation — 90-Day Guarantee

Lose 12–24 lbs in 90 days,
or I coach you free
until you do.

This isn't a money-back guarantee designed to make you feel better about clicking a button. This is a results guarantee backed by a decade of coaching real high performers in real life.

The only way this guarantee fails is if you stop showing up. If you stay engaged, follow the strategy, and give the process a real chance — the system works. I've seen it work on executives with no time, surgeons running on fumes, and partners who had failed at every other approach before this.

I put my time where my confidence is. If we get to day 90 and you haven't hit your target, I don't walk away. We keep going — at zero additional cost to you — until you do.

✓Follow the agreed nutrition and training strategy
✓Stay engaged and responsive to coaching
✓Give the process a genuine chance to work
→If you do all three and miss your target — I continue for free. No questions, no negotiation, no time limit.
High performers who were exactly where you are
"I'd failed at everything before this — keto, tracking, personal trainers. I was convinced my body just didn't respond. Shaun's system was the first thing that actually fit my life. 27 lbs down and I genuinely don't feel like I'm on a diet."
K
Coaching Client
Mid 40s · −27 lbs · 90 days
★★★★★
"Early 50s and I genuinely thought this window had closed for me. 40 lbs gone. The guarantee gave me the confidence to start — the system gave me the reason to keep going."
M
Coaching Client
Early 50s · −40 lbs · 4 months
★★★★★
"Working with Shaun changed my life. I'm in better shape than I've been since my mid-twenties — and I'm still eating pizza and ice cream."
CB
Chris B.
Sales Executive · Fitness coaching client
★★★★★
The deal — plain language

This works when we both show up.

You follow the plan, stay engaged, and give this a real shot. I bring 10+ years of coaching, a system built for real life, and my time until you hit your goal. That's the partnership. If you hold up your end, I hold up mine — no matter how long it takes.

Full terms and expectations are covered when you enroll or on a Game Plan Call. Your exact target is set based on your starting point, body, and goals.
Performance + Elite coaching

Higher tiers go beyond a fat loss promise.

Performance and Elite are built for deeper outcomes — body recomposition, identity shifts, long-term consistency, and full lifestyle integration. At that level the value isn't just losing weight. It's building a result and a version of yourself you can actually keep.

Guarantee structure for these deeper tiers is discussed on a Game Plan Call (Performance) or during the application process (Elite) to fit your specific goals and timeline.

The guarantee removes the risk. The Game Plan Call removes the guesswork. If you're ready to find out what the right system actually does for you — that's where we start.

Book a Game Plan Call →
Coaching Tiers

Choose the depth of transformation you're ready for.

Every tier is built on the same core method. The difference isn't time — it's the depth of work, identity shift, and lasting change you want to invest in.

Transformation and Performance are open enrollment with flexible payment plans — secure your spot today and we'll get you onboarded. Elite is application-only with selective intake. Not sure which fits? Book a free Game Plan Call and I'll map the right tier with you before you commit.

The Reset
The Rebuild
The Installation
The Reset
Surge Effect Transformation
$3,000
90 days · private 1-on-1 coaching
"Can I actually do this?"

Most high performers don't need more information. They need a win. A real one — fast enough to feel it, structured enough to trust it, and proven enough to know it can stick.

In 90 days you'll lose real fat, build visible muscle, and prove to yourself that the right system works for you.

What's included
  • ✓90 days of private 1-on-1 coaching
  • ✓Custom nutrition and training plan built for your life
  • ✓Weekly check-ins and direct accountability
  • ✓Singular focus on visible body transformation
  • ✓Foundation every higher tier is built on
  • ✓90-day results guarantee
Enroll Now
💳View payment options ⌄
Pay in Full
Single payment · best value
$3,000
total
→
2-Payment Plan
Spread across 2 months
$1,575/mo
$3,150 total
→
3-Payment PlanMost Popular
Lowest monthly investment
$1,100/mo
$3,300 total
→
Have questions? Book a free Game Plan Call →
Enroll → Onboarding → Begin coaching
Best if you want the fastest path to a visible, felt result — with focused execution and clear direction.
The Installation
Surge Effect Elite
$10,000+
12 months · high-touch private coaching
"How do I make this who I am permanently?"

This isn't coaching. This is an operating system upgrade. Elite is for the executive, founder, or high performer who understands that body, energy, and mental clarity are directly tied to performance in every other area of life.

At this level, we're not chasing fat loss. We're optimizing a human.

What's included
  • ✓12 months of high-touch private coaching
  • ✓Weekly 1-on-1 strategy sessions — body, performance, life
  • ✓Priority async access between sessions — never waiting
  • ✓Full body composition tracking and quarterly resets
  • ✓Sleep, stress, and performance optimization
  • ✓Identity coaching woven into every layer
Apply for Elite
Payment Plans Available
Pay in Full $10,000+
3-Payment Plan $3,600 × 3 mo
12-Payment Plan $950 × 12 mo
Specific structure and onboarding discussed during application interview.
Selective Intake · Limited Spots Per Year
Elite is application-only. After your application is reviewed, qualified candidates are invited to a deeper discovery interview to confirm fit.
Submit application → Discovery interview → Fit confirmed → Begin coaching
The most hands-on, customized way to work with me. For executives ready to fully optimize.

Not sure which tier is right for where you are right now? A free Game Plan Call answers that. We'll map the right fit based on your goals, timeline, and lifestyle — with zero pressure and no commitment.

Book a Game Plan Call →
Shaun Surgener — Executive Fitness Coach
"Fitness isn't just what I coach. It's how I rebuilt my entire life — and how I help executives rebuild theirs."
— Shaun Surgener
The Coach Behind the System

I didn't start with the perfect physique.
I built it — and then learned why.

I played soccer my entire life — always athletic, never the physique I actually wanted. When I got into acting in LA I decided to stop guessing and learn the actual science — biochemistry, nutrition science, behavioral psychology, NLP, CBT. I tried everything before that: fad diets, men's fitness magazines, whatever claimed to be the secret. None of it worked because none of it was built for a real life with real demands.

"I was living in LA with $400, no job, my parents getting divorced, and my acting career going nowhere. I went for a run that night — crying, questioning every decision I'd ever made. That run changed everything."

That night I committed to figuring out not just how to build the body I wanted — but how to build the life I wanted. I stopped outsourcing my results and started taking real ownership. Over time I built the physique. Then I applied the same system to everything else — cutting the noise, focusing on the signal, doing only what was backed by real evidence.

Built a seven-figure personal portfolio
Multi-six-figure coaching business from scratch
Found my wife — built a family
Still train 3–4x/wk, eat pizza and ice cream

Fitness was the catalyst — the momentum, confidence, and clarity that made everything else possible. The system I coach is the exact system I live. Read my full story →

10+ years coaching 1,000+ transformations Pre-med biochemistry NLP + CBT trained Fox News featured
Book a Game Plan Call → See Coaching Tiers →
FAQ

Common Questions — Straight Answers.

If you're skeptical, you're smart. Here's exactly how Surge Effect Fitness coaching works in the real world — especially for executives, founders, and high-output professionals with real schedules and real responsibilities.

Who is Surge Effect coaching designed for?

Surge Effect Fitness is built for executives, founders, partners, doctors, attorneys, surgeons, software engineers, and high-output professionals over 35 who already operate at the top of their field.

Most clients have something in common:

  • Demanding schedules — limited time and high stakes
  • A history of starting and stopping — they know information isn't the problem
  • High standards in every area of life — and they want their body to match

Translation: this is built to fit real life at real intensity — not bootcamp life.

How is Surge Effect coaching different from a personal trainer?

A personal trainer focuses on the workout itself. Surge Effect coaching focuses on the entire system around your result — nutrition, training, sleep, stress, and the behavioral patterns that determine whether anything actually sticks.

What you actually get:

  • A custom nutrition plan built for your life
  • A custom training plan (gym, home, or hybrid)
  • Weekly check-ins and direct accountability
  • Behavioral psychology frameworks that fix the why you keep starting over
  • Direct access between sessions when you need it
  • Identity-level work that produces lasting change, not temporary results

Translation: a trainer gives you an hour at the gym. A coach gives you a transformation system.

Will fitness coaching work if I'm over 40 or have a slow metabolism?

Yes — fitness coaching absolutely works after 40, 50, even 60. Most high performers aren't stuck because they're "too old" or because their metabolism is broken. They're stuck because they're using a strategy that doesn't fit their life.

The Surge Effect protocol is built around the levers that still work at any age:

  • Calorie and protein targets without unnecessary restriction
  • Simple, efficient training that drives progress without crushing recovery
  • Weekly coaching adjustments so you don't stall, guess, or spin your wheels

Translation: your plan adapts as your body adapts — so progress stays consistent.

What if I've tried every diet and program and nothing has worked?

If you feel like you've tried everything, you're not the problem.

Most high performers haven't failed — they've been handed incomplete or unsustainable strategies. If you've tried keto, low-carb, clean eating, tracking macros, or grinding through long workouts, what's usually missing isn't effort — it's:

  • A clear structure
  • Realistic expectations
  • A system that adapts when life gets demanding

That's what Surge Effect coaching solves. Not perfection. Not willpower. Just simple, repeatable actions that fit real life — and adjust when progress stalls.

Can I still travel, dine out, and entertain clients while losing weight?

Yes, absolutely. If your plan can't survive client dinners, travel weeks, late hours, and the demands of running a business, it isn't a plan that fits an executive's life.

Inside the protocol, you get simple real-life playbooks for staying on track without feeling boxed in:

  • "Good / Better / Best" ordering framework for restaurants
  • High-protein swaps that work in any setting
  • Weekly nutrition targets that allow flexibility without derailing progress

The goal: consistency without perfection — so you don't restart every Monday.

How much time per week do I need for workouts?

Most executive clients only need 2 to 3 hours of training per week — sometimes less.

You'll get a plan built around your real schedule, not a fantasy schedule:

  • 2 to 4 efficient sessions per week, under 60 minutes each
  • Sustainable progression — not "destroy yourself" training
  • Clear priorities so you always know what matters most

Translation: you don't need more time — you need the right levers.

How long does it take to see results?

Most clients see visible changes in body composition within the first 3 to 4 weeks and significant fat loss with muscle retention by week 8.

The 90-day Transformation program is built around producing:

  • A clearly visible, photographable result by day 90
  • The foundational habits, training capacity, and nutrition skills to maintain it
  • Confidence that the system works for your life — not just on paper

Translation: visible momentum within weeks. Real transformation by 90 days. A new identity by month 6.

How much does executive fitness coaching cost?

Surge Effect Fitness offers three executive coaching tiers:

  • Surge Effect Transformation (90 days, private 1-on-1) — $3,000 · Open enrollment
  • Surge Effect Performance (6 months, private 1-on-1) — $5,000 · Open enrollment
  • Surge Effect Elite (12 months, high-touch) — $10,000+ · Application required, selective intake

Transformation and Performance are open enrollment — you can secure your spot today. Elite is application-only with selective intake. Payment plans are available on all tiers. The investment reflects the depth of personalized work, the results guarantee, and the time commitment from a coach with 10+ years of experience working specifically with high performers.

Do you offer single sessions or one-off consultations?

No. Real transformation requires more than a 60-minute conversation, and one-off sessions don't produce the results my clients pay for.

If you want to learn the methodology without 1-on-1 coaching, I have self-guided programs available separately at /programs for those who prefer to self-direct.

If you want accountability and a coach in your corner, the 90-day Transformation program is the starting point.

What happens if I don't get the results I expected after 90 days?

If you're inside Surge Effect Transformation, follow the agreed plan, stay engaged in coaching, and don't hit your target, I continue coaching you at no additional cost until you do.

The guarantee is tied to real execution, not perfection. You don't need to be flawless. You just need to show up, stay responsive, and give the process a real chance to work.

Translation: if the partnership is real, the guarantee is real.

You don't need more information — you need a plan that actually fits your life. If you want clarity on what that looks like for your schedule, goals, and lifestyle, here's the next step.

Book a Game Plan Call →
The Decision Point

In 90 days, you'll be in a different body — or you'll wish you started today.

The system works. The guarantee is real. The results are documented. The only thing standing between you and the version of yourself you've been postponing is one decision.

Book a Game Plan Call →
Free 30-minute call No pressure, no hard sell Map your fit before you decide

What happens on the call: We'll spend 30 minutes mapping the right tier, timeline, and structure for your goals. No pressure, no hard sell — just a clear assessment of fit. If we're aligned, we move forward. If not, you'll leave with clarity on what to do instead.

Want to learn more before you decide? Explore the rest of the Surge Effect ecosystem.
The Surge Effect™ Peak Performance Coaching Wealth Coaching About Shaun All Programs