90-Day Fat Loss Protocol

Drop 12–24 lbs in 90 days — or I coach you free until you do.

Built for busy high performers: train <3 hrs/week, keep foods you love (no restriction), and get weekly group coaching + hot seats so you stay consistent and actually finish.

<3 hrs / week No food restriction Weekly coaching Accountability systems
Win-Either-Way Guarantee · <3 hrs/week · No food restriction · Weekly coaching

Everything you get in 90 days

Group coaching + hot seats

Built for busy high performers who want simple levers that compound — so fat loss stays moving even when life gets chaotic.

  • Calories + protein targets you can hit eating foods you love — no bans, no “good/bad” lists.
  • Adjust-as-you-go system — weekly check-ins on scale, waist, and energy to keep progress predictable.
  • Workouts that fit your life — home or gym, 2–4 day options, ~2–3 hrs/week.
  • Cravings + satiety strategy — simple levers (protein, fiber, volume) so hunger stays low without feeling restricted.
  • Weekly group coaching + hot seats so you always know your next move.
  • Results guarantee — follow the plan and don’t hit the goal by Day 90, I coach you free until you do.
Why people fall off

Why Most Plans Fail After 30 Days —
And What Actually Works

Too many rules, too much time, and no real feedback loop. Here’s what actually changes that.

Nutrition
Your Diet Is Too Restrictive
Problem: Meal plans and “good/bad” food lists break under real life — travel, events, kids. Consistency fades fast.
The Fix: Calories & protein targets you can hit with foods you enjoy — no bans, no guilt.
Training
Your Workouts Take Too Much Time
Problem: 6-day splits and long cardio sessions don’t survive busy schedules.
The Fix: 2–4 short sessions/week (2–3 hrs total) — home or gym — focused on compound lifts + progression.
Consistency
You Haven’t Rebuilt Your Identity
Problem: Motivation fades without feedback and structure, so old patterns creep back in.
The Fix: Weekly check-ins (scale, waist, energy) + coaching hot seats to reinforce habits and keep progress moving.
If you’ve struggled with even one of these, you’re not broken — you just didn’t have the right system.
See how the 4 Pillars solve this →
Real client results

These People All Started Where You Are — Here’s Where They Ended Up.

From CEOs to shift workers — busy professionals who lost 12–24+ lb using a simple, sustainable system.

Featured transformations
Swipe or use arrows
Results vary based on consistency, starting point, and adherence.

Verified Google Reviews

Third-party proof from real clients (not screenshots).

Proof library

More transformations + screenshots. Swipe through for the “I can do this too” moment.

15+ more ↓
Client testimonial image
Client testimonial image
Client testimonial image
Client testimonial image
Client testimonial image
Client testimonial image
Client testimonial image
Client testimonial image
Client testimonial image
Client testimonial image
Client testimonial image
Client testimonial image
Client testimonial image
Client testimonial image
Client testimonial image
Client testimonial image
Client testimonial image
Client testimonial image
Client testimonial image
More client proof
Swipe through screenshots + before/afters
The system

The Surge Effect — 4 Pillars

Simple levers that compound for busy high performers — built to work in real life, not perfect weeks.

Nutrition
Calories & Protein Targets
  • Daily targets you can hit with foods you enjoy — no bans.
  • Higher-satiety swaps to keep hunger and cravings low.
  • Calculator + sample day so you can start immediately.
Feedback Loop
Weekly Adjustments
  • Weekly review of scale, waist, and energy.
  • Small tweaks to calories, protein, or steps to keep progress moving.
  • No guessing when the scale stalls — you always know the next move.
Training
Workouts That Fit Your Life
  • 2–4 short sessions per week (2–3 hrs total), home or gym.
  • “Red-day” options for chaotic weeks — still move the needle.
  • Built around your schedule, equipment, and energy.
Results
Muscle & Metabolism
  • Compound lifts first, with progressive overload.
  • Minimum effective volume — no junk work.
  • Build the engine that keeps fat off long-term.
You don’t need another plan. You need a system that fits your life — and helps you become the person who finishes.
Watch a quick walkthrough of how the 90-Day Protocol works →

The 4-Step Surge Effect — Exactly How You’ll Lose 12–24 lbs in 90 Days

Built for busy high performers. Less than 3 hours per week. Foods you enjoy. Adjustments that keep results moving.

STEP 2 · PERSONALIZED SETUP
Surge Effect Step 2 - Personalized blueprint
Within 24 Hours

Your Personalized Blueprint

Outcome: A system you can follow even on busy weeks.
  • Calories & protein targets
  • 2–4 short workouts per week
  • Busy-week & travel plan
STEP 3 · NO GUESSWORK
Surge Effect Step 3 - Weekly recalibration
Weekly Coaching

Weekly Recalibration

Outcome: Progress never stalls.
  • Weekly adjustments
  • Clear direction every week
  • Support when life happens
STEP 4 · WIN EITHER WAY
Surge Effect Step 4 - Guarantee and risk reversal
Risk Reversal

Hot Seats + Guarantee

Outcome: Results — guaranteed.

Guarantee: Do the work. If you don’t lose 12–24 lbs in 90 days, I coach you free until you do.

THE SURGE EFFECT SYSTEM

How the Surge Effect Transformation Protocol Works

Science-backed fat loss + psychology, delivered in three adaptive phases that fit real life.

Most programs tell you what to do and hope you stay motivated. This protocol changes how you operate—so the results actually stick.

Clients typically lose 12–24 lbs in ~90 days without food rules, extremes, or living in the gym.

Phase 1

Stabilize & Simplify

Goal: Create a calm, repeatable baseline that gets the scale moving fast.

What we set up
  • High-protein, high-satiety meals you actually enjoy
  • Your personal calorie floor and ceiling + protein target
  • 2–4 short workouts per week (or a step-based plan if life is hectic)
  • A quick intake to dial everything in
  • Simple benchmarks: weight, waist, energy, hunger
You’ll leave Phase 1 with: a plug-and-play routine that works even during busy weeks and travel.
Phase 2

Integrate & Improve

Goal: Lock in consistency and accelerate results—without chasing perfection.

What we add
  • Habit-stacking templates (morning and evening anchors)
  • Social and travel eating playbooks (menus, swaps, good/better/best)
  • Progressive overload training or walking progression
  • Weekly check-ins to adjust calories, steps, or training before plateaus hit
  • Stress, sleep, and recovery minimums to protect momentum
You’ll leave Phase 2 with: systems that run on autopilot—even when life gets chaotic.
Phase 3

Rewire Your Identity

Goal: Become the person who doesn’t need to “start over.”

What we install
  • Psychology coaching: trigger mapping, rule rewrites, relapse prevention
  • The “never zero” protocol and 5-minute reset routines
  • A long-term maintenance blueprint (calories, training, weigh-ins)
  • Success metrics beyond the scale: strength, energy, confidence
You’ll leave Phase 3 with: a sustainable lifestyle—no extremes, no rebound, no burnout.
This isn’t a quick fix.
It’s a proven path that helps you lose the weight — and become someone who keeps it off for life.
Ready to run the playbook? Start the 90-Day Protocol →
CHOOSE YOUR PATH

Choose Your Path to Guaranteed Results

Most clients start with the 90-Day Fat Loss Protocol — the foundation that creates your first big win. From there, you can continue into deeper identity work, long-term maintenance, or 1:1 elite coaching only if and when it makes sense for you.

Already know you want 1:1 coaching or a 6–12 month transformation? Start with a private strategy call to map the best path.

No pressure. No hidden pricing. No forced upsells. Just a clear path from your first win to a permanent transformation.

PRICING

Program Options & Pricing

Transparent pricing. Choose your level of support.

Most start here

90-Day Fat Loss Protocol

$1,800

Paid-in-full · 12 weeks · Group coaching

  • Lose 12–24 lbs in ~90 days (guaranteed)
  • Personal calories + protein targets (no food rules)
  • 2–4 short workouts/week (home or gym) + travel playbook
  • Weekly group coaching + hot seats + adjustments
Start the 90-Day Protocol

2-Pay $950/mo · 3-Pay $675/mo (choose at checkout)

Want 1:1 or a longer transformation? Book a private strategy call →

Next step (optional)

Identity Rebuild Protocol

$3,600

6 months · Deep transformation

  • Lock in consistency at the identity + lifestyle level
  • Designed to extend wins after the 90-Day Protocol
  • Roll-forward credit: apply what you paid in the 90-Day Protocol toward this path
Continue to Identity Rebuild

Progress support included

Not sure if this is your best next step? Book a call →

Maintenance (optional)

Momentum Coaching

$375/mo

or $2,000 / 6mo

  • Stay lean, strong, and consistent after your cut
  • Accountability + course correction as life changes
  • Great if you want ongoing support without “starting over”
Join Momentum

Cancel/renew per term

Want help choosing the right track? Book a call →

High-touch (apply)

Elite VIP Coaching

$5K–$10K

6–12 months · Direct 1:1

  • Maximum personalization + direct coaching access
  • Best for busy high performers who want white-glove support
  • Starts with a private strategy call to ensure fit
Apply via Strategy Call

30-day refund guarantee

Prefer to talk it through first? Book a private call →
DETAILS

Compare & Program Details

Pick your starting point on the pricing cards. If you want the full breakdown, expand the sections below.

Compare Compare programs at a glance
Program Duration Investment Best For Guarantee
Identity Rebuild Protocol
Optional next phase
6–12 months Recomposition + strength + identity-level habits so you never “start over.” Progress support included
Momentum Coaching
Optional maintenance
Ongoing Stay lean + strong after your cut without drifting.
Elite VIP Coaching
Application required
6–12 months High performers who want maximum personalization + direct 1:1 access. 30-day refund guarantee
Want help choosing the right track?
Book a private strategy call and we’ll map the fastest path based on your life + goals.
Book a Strategy Call →
90-Day What’s included in the 90-Day Protocol
Outcome

Lose 12–24 lbs in ~90 days with a repeatable, lifestyle-friendly system — not extremes, not restriction, not burnout.

What’s Included ($5,000+ Value)
  • Custom Nutrition Blueprint tailored to your lifestyle and favorite foods
  • Efficient Training Plan (<3 hrs/week · home or gym)
  • Weekly Live Group Coaching + Hot Seats (real-time adjustments)
  • Progress Tracking + Ongoing Plan Optimization
  • Private High-Performance Community (24/7 support)
  • Psychology & Motivation Modules to eliminate self-sabotage
  • Bonus: Restaurant Survival Guide
  • Bonus: Emotional Eating Rescue Plan

Total Program Value: $5,479+

Guarantee + Roll-Forward

Lose your agreed target (12–24 lbs) in 90 days or I continue coaching you free until you do.

If you hit your goal, your investment can roll forward toward the Identity Rebuild phase.

Qualified execution = weekly check-ins + call attendance/replays + tracking as coached. Not a “gotcha” — it’s how we verify the system was actually run.

6–12 Month Identity Rebuild Protocol details
Purpose

The phase where fat loss becomes a permanent body transformation: strength, recomposition, habits, and identity-level consistency — without yo-yo cycles or “starting over.”

What This Phase Builds
  • Total body transformation: recomposition (build muscle while staying lean)
  • Habit permanence: consistency becomes automatic, not emotional
  • Performance + energy: training, recovery, sleep, lifestyle aligned
  • Identity-level change: you stop “trying” and start being that person
Roll-Forward Credit

If you complete the 90-Day Protocol and hit your target, your $1,800 rolls forward — so you continue the full transformation for only $1,800 more (instead of $3,600).

6-Month Track

Best for: recomposition, strength, routines that stick, and long-term momentum.
Investment: $3,600 pay-in-full (or $1,800 more with roll-forward).

12-Month Track

Best for: locking results across real-life seasons (travel, stress, holidays, schedule shifts), and building long-run mastery + stability.
How to start: via strategy call (to ensure fit).

What’s Included
  • Progressive training system for strength + physique development
  • Advanced nutrition strategy for performance, satiety, and recomposition
  • Weekly live group coaching + hot seats (breakthroughs + adjustments)
  • Ongoing accountability + plan evolution as your body adapts
  • Identity + psychology modules (habit automation, resilience)
  • Bonus resources for sleep, recovery, lifestyle structure, and momentum
Maintenance Momentum Coaching details
Purpose

Weekly accountability + course-correction so you don’t slide backward when real life hits. This is the “stay plugged in” layer — not a new transformation phase.

Important Boundary

Momentum is not a build phase. If you want a full physique rebuild / recomposition focus / identity-level rewiring, that’s what Identity Rebuild is for.

What’s Included
  • Weekly Group Coaching Calls (accountability, check-ins, Q&A, course-correction)
  • Light-touch nutrition + training adjustments (as life changes)
  • Accountability + community support (stay consistent without doing it alone)
  • Bonus: seasonal micro-masterclasses (mindset, performance, lifestyle)
Investment
  • $375 / month
  • $2,000 / 6 months (save $250)
  • Identity Rebuild grads may receive an alumni rate.
Best For
  • Clients who finished the 90-Day Protocol and want to stay consistent
  • Identity Rebuild grads who want ongoing accountability without going fully 1:1
  • Busy high performers who want stability through “real life seasons”
Quote

“Progress is easier to maintain than it is to restart.”

VIP Elite VIP Coaching details (application)
Who it’s for

Busy high performers who want maximum personalization, speed, and precision — and prefer private 1:1 support over a group program.

What’s Included
  • Private 1:1 coaching (weekly or biweekly sessions based on goals + timeline)
  • Fully customized training + nutrition (home/gym/travel)
  • Priority messaging support (fast course-correction between sessions)
  • Progress oversight (adjustments as your body adapts)
  • Full access to programs + tools (group protocols included)
  • Optimization layer: sleep, recovery, performance (education only)
Investment

$6,000 (6 Months)
$9,000–$10,000 (12 Months)
Payment plans available · Limited VIP capacity

VIP Guarantee

30-day refund guarantee if it’s not the right fit. This exists to remove pressure — not to invite dabbling.

How It Works
  • Step 1: Apply / book a private strategy call
  • Step 2: We confirm fit + map your fastest path
  • Step 3: You start with a personalized plan + priority support
Highlights
  • Time-efficient: built for busy schedules + travel
  • High accountability: you’re not doing this alone
  • Highest customization: everything adapts to real life
Still unsure which option fits?
Book a private strategy call and I’ll recommend the fastest path based on your goals, schedule, and lifestyle.
Book a Strategy Call →

The Results Guarantee + Roll-Forward

Designed to make it feel safe to go all-in — without guessing, hoping, or “starting over.”


🧩 What “Qualified” Means
This isn’t a “gotcha.” It’s just how we ensure the system was actually followed:
  • 10/12 weekly check-ins completed
  • 10/12 coaching calls attended (or replay watched)
  • Weight tracked 3–7×/week (same scale, similar conditions)
  • Steps + nutrition targets followed as coached
🚀 If You Hit Your Goal
Within 7 days of finishing, you can choose to:
  • Roll-forward credit: apply your 90-Day investment toward the Identity Rebuild
Translation: you don’t “start over” — you stack phases and keep momentum.
🛠 If You Don’t Hit Your Target
You don’t lose. We extend coaching free until you cross the line — as long as the qualification standards above are met.
💳 Payment Plan Notes
If you’re on a plan, the roll-forward credit equals the amount paid to date. If you upgrade early, you simply pay the difference.
Total across both phases is capped at $3,600.

⚠️ Coaching/education only; not medical advice. Consult your physician as needed.

THE REAL DIFFERENCE

Trying to Figure It Out Alone vs Running a Proven System

Most people don’t fail because they lack discipline — they fail because they lack structure.

✕ Without Coaching
Working Hard Without a System.
  • Diet hopping and restarting every few weeks
  • Inconsistent workouts with no clear plan
  • Confusion around calories, macros, and adjustments
  • No accountability when life gets busy
  • Slow progress → frustration → burnout
Translation: high effort… low return.
✓ With Shaun Surgener Coaching
Clarity. Momentum. Results.
  • Sustainable fat loss with a clear weekly target
  • Proven training plan built for busy schedules
  • Flexible eating — no restriction, no food guilt
  • Coaching + accountability when motivation dips
  • Fast, consistent results (12–24 lbs in ~90 days)
The real difference:
You stop trying to “be disciplined” and start operating from a system that makes progress inevitable — even when life gets chaotic.
Want the fastest path based on your schedule?
I’ll tell you exactly what to do (and what to ignore) in a private strategy call.
Book a Strategy Call →
PROOF • AUTHORITY • RESULTS

Why High Performers Trust Shaun Surgener’s Proven System

From CEOs and doctors to busy entrepreneurs and creatives — Shaun’s coaching has helped 1,000+ clients lose 12–24 lbs in 90 days while building momentum that lasts far beyond the scale.

Shaun Surgener featured fitness expert

Featured Fitness Expert & Industry Consultant

Shaun has consulted for organizations like the YMCA and worked with C-suite leaders from Fortune 500 companies. He’s been featured in interviews and podcasts explaining the science of sustainable fat loss for busy professionals.

Client transformation before and after

1,000+ Real Client Transformations

Over the past decade, Shaun has helped more than 1,000 clients drop body fat, build lean muscle, and reclaim confidence — without extreme diets or endless workouts.

Transformation beyond the scale

Transforming Lives Beyond the Scale

From helping clients publish life-changing work to guiding others into higher confidence and performance, Shaun’s coaching reshapes identity — not just bodies.

Ready to become the next success story?

Schedule Your Free Strategy Call

Meet Your Coach: Shaun Surgener

Helping Busy Professionals & High Performers Achieve Elite-Level Results

Shaun Surgener helps busy professionals get into the best shape of their lives — without extreme diets, endless workouts, or burning out.

Over the past decade, Shaun has coached 1,000+ clients, including CEOs, doctors, attorneys, and entrepreneurs — helping them lose 12–100+ lbs sustainably while building strength, confidence, and momentum that lasts.

With a foundation in nutritional science, exercise physiology, and behavioral psychology (CBT & NLP), Shaun blends evidence-based strategy with real-world execution — so results actually stick in real life, not just on paper.

He’s consulted for national organizations like the YMCA, worked with C-suite leaders from Fortune 500 companies, and built multiple six-figure businesses — but his real focus is simple:

Helping people stop relying on willpower and start running a system that works even when life gets busy.

This isn’t motivation-based coaching.

It’s a proven framework designed to perform under stress, travel, long work hours, and real-world chaos.

Read My Story →
Shaun Surgener
Evidence-based coaching for busy high performers — built to work in real life.
 
WALKTHROUGH

What You Get Inside the 90-Day Fat Loss Guarantee Protocol™

From day one, you’re plugged into a proven system — not guesswork. Every tool, framework, and coaching layer is designed to drive results and make them last.

This isn’t “watch a few videos and hope it works.”

The 90-Day Protocol is a fully guided system built to:

  • Eliminate confusion
  • Remove trial-and-error
  • Keep you moving forward even when motivation dips or life gets busy
Clarity (No Guesswork)
Exactly what to eat, how to train, and how to adjust — without macro confusion, conflicting advice, or rigid rules.
Accountability (Built-In)
Weekly coaching, check-ins, and real feedback so progress never stalls and motivation doesn’t decide your results.
Execution (Real-Life Proof)
Simple systems built for busy lives — travel, stress, and unpredictable schedules included.
You’ll always know what to focus on, how to adjust, and why it works — without restriction, extremes, or starting over.
See how the 4 pillars solve this →
Quick Walkthrough
2–6 minutes
Watch once → the whole system clicks.
Then scroll down to see the exact pillars + how we apply them week to week.

How It Works

Four simple steps to get you moving fast—and keep momentum every week.


Step 1

Free 30-Minute Strategy Call

We identify the simplest levers to drop body fat fast — built around your goals, schedule, and psychology.

Step 2

Personalized Blueprint (24 Hours)

Calories + protein targets, workouts that fit your life, and a travel/busy-week playbook. After enrollment, we do a quick 5-minute intake to finalize targets.

Step 3

Weekly Check-Ins + Adjustments

We review scale, waist, energy, and adherence — then tweak targets so fat loss keeps moving even when life gets busy.

Step 4

Hot Seats (Get Unstuck Live)

Live coaching to break plateaus, handle cravings, and rebuild consistency. Clear next steps every week.

Not Ready to Work Together Yet? Start With the Same Tools My Clients Use.

These are the exact tools I’ve used to help 1,000+ clients burn fat, build lean muscle, and take control of their fitness — 100% free.

No fluff. No gimmicks. Just the same systems we use inside my coaching program to get real, lasting results — even if we never work together.

The 90 Day Fat Loss Accelerator Blueprint

Inside, I break down the exact step-by-step system my clients use to lose 12–24 lbs in 90 days — while still enjoying their favorite foods.

Training guides, frameworks, and tools covering fat loss, muscle building, and long-term consistency — all in one place.

The 90-Day Fat Loss Accelerator Blueprint by Shaun Surgener

Common Questions — Straight Answers.

 

Your Next 90 Days Can Change Everything — If You Start Now.

Don’t spend another year stuck in the same cycle of dieting, frustration, and starting over.

With the right plan and support, you can lose 12–24 lbs in the next 90 days — and finally feel in control of your body.

I only open a limited number of free strategy calls each week to keep quality high.