Home About
Learn
Fat Loss Masterclass Free Resources Insights
Coaching
Life Coaching Fitness Coaching Wealth Coaching
Evidence-Based Fitness Coaching

Lose 12–24 lbs in 90 days, build muscle, and get lean without restrictive dieting or living in the gym.

Private 1-on-1 coaching for busy professionals who want a leaner, stronger physique through evidence-based nutrition, efficient training, and a system built for real life, not extremes, rigid rules, or generic plans.

✓ Train in <3 hours/week
✓ Flexible nutrition, no rigid diets
✓ Fully personalized 1-on-1 coaching
✓ Built for real schedules
90-Day Guarantee: Follow the plan — if you do not lose 12–24 lbs, coaching continues free until you do.
Apply for Coaching Free Blueprint
Evidence-based Built for busy professionals Limited client capacity
Coaching Options
Transformation $3K
90-day fast transformation
Performance $5K
Deeper results + habit change
Elite $10K+
High-touch, full optimization
Book a strategy call to find your best fit.
Compare Options →
Why high performers stay stuck

The issue usually is not discipline. It is design.

Most smart, driven people do not struggle because they are lazy. They struggle because they are trying to force results from systems that were never built for busy professionals with real schedules, real stress, and real responsibilities.

Nutrition

The plan is too rigid for real life.

Most nutrition plans look good on paper and fall apart the moment travel, dinners out, cravings, or busy weeks show up.

What actually works

A flexible structure built around calories and protein, without eliminating the foods you enjoy.

Training

The workload asks for more time than your life allows.

Most workout plans assume your schedule revolves around fitness. When the time cost is too high, consistency breaks.

What actually works

Strategic training built around 2–4 efficient sessions per week, designed to produce results without taking over your calendar.

Behavior

There is no system once motivation fades.

Motivation is temporary. What actually drives results is a better feedback loop, better decisions, and a system that still works when life gets chaotic.

What actually works

Coaching, measurable feedback, and behavioral systems that make progress predictable, sustainable, and repeatable.

If you have struggled before, it does not mean you are broken. It usually means you were using a system that was never built for your lifestyle. The right coach and the right system change everything.
Why high performers trust Shaun →
Why high performers trust Shaun

Premium coaching only works if the coach is worth trusting.

This is not built on internet trends, recycled meal plans, or fitness industry noise. It is built on science, real-world coaching experience, and over a decade of helping busy professionals create lasting results.

You are not hiring a trainer. You are hiring a system builder.

Shaun combines a background in biochemistry, nutritional science, psychology, and real-world coaching to help clients create body transformation that actually holds up under pressure.

  • ✓ 10+ years of coaching experience across fat loss, muscle building, behavior change, and performance.
  • ✓ 1,000+ client transformations, from busy parents and professionals to entrepreneurs and executives.
  • ✓ Consulting and leadership experience with organizations like the YMCA, including work with CEOs and C-suite professionals.
  • ✓ An evidence-based approach designed to work in real life, not just under perfect conditions.
Shaun Surgener
Science

Evidence over opinions

Every recommendation is filtered through human outcome data, not hype, dogma, or whatever is trending online.

Strategy

Built for real life

The system is designed for demanding schedules, imperfect weeks, travel, stress, and the realities of adult life.

Results

Change that lasts

The goal is not just early momentum. The goal is building a body and lifestyle you can realistically keep.

Once the strategy is right and the coach is right, the next step is having a method that turns those principles into execution. That is exactly what the Surge Effect Method is designed to do.
See the Surge Effect Method →
The Surge Effect Method

A better body is the byproduct of a better system.

Most people try to change their body by chasing motivation or forcing discipline. The Surge Effect Method takes a different approach. It installs a system that works under real life, not just ideal conditions.

This is the framework behind every coaching tier.

Whether someone starts with Transformation, Performance, or Elite, the foundation stays the same: a strategic blend of nutrition, training, behavioral psychology, and lifestyle integration built to create meaningful results without unnecessary friction.

01

Flexible Nutrition

The goal is not perfection. The goal is a structure you can actually follow consistently.

  • ✓Calories and protein targets tailored to your goal
  • ✓Foods you enjoy, without unnecessary restriction
  • ✓Satiety, compliance, and real-world sustainability built in
02

Efficient Training

Results do not require living in the gym. They require the right stimulus applied consistently.

  • ✓2–4 strategic sessions per week
  • ✓Programs designed around your schedule, recovery, and environment
  • ✓Progressive training that drives visible change over time
03

Behavioral Psychology

Long-term transformation is rarely limited by knowledge. It is usually limited by execution.

  • ✓Better decision-making when life gets chaotic
  • ✓Systems that reduce dependence on motivation
  • ✓Identity and habit shifts that make results stick
04

Lifestyle Integration

A plan only works if it fits your actual life, not the life you wish you had.

  • ✓Built for work stress, travel, family life, and imperfect weeks
  • ✓Strategy that holds up under pressure
  • ✓A body transformation process you can realistically maintain
Once the method is clear, the next question becomes which level of support is right for you. That is where the coaching options come in.
Compare Coaching Options →
Why this works when others don’t

Most programs fail for predictable reasons.

If you’ve tried dieting, training programs, or coaching before and didn’t get lasting results, it wasn’t because you lack discipline. It’s because the system wasn’t built for your life.

Most programs
Built for ideal conditions
Strict plans, perfect schedules, and unrealistic expectations. They fall apart the moment life gets busy.
Surge Effect
Built for real life
Designed around travel, stress, work, and family. The plan works even when your week isn’t perfect.
Most programs
All or nothing approach
One mistake leads to falling off completely. You end up restarting over and over again.
Surge Effect
Adaptive system
Built-in flexibility and adjustments keep you progressing, even when things don’t go as planned.
Most programs
Information overload
Too many rules, conflicting advice, and no clear direction.
Surge Effect
Clarity + simplicity
You always know exactly what to do next. No guesswork. No confusion.
This is why clients don’t just get results — they keep them.
Real client results

These people all started where you are.

Busy professionals, parents, entrepreneurs, and executives who wanted a system they could actually sustain. Here is what happened when the strategy finally matched real life.

Client transformation 1
Mid 40s -27 lb
Client transformation 2
Recomp 90 days
Client transformation 3
Early 50s -40 lb
Client transformation 4
50s Confidence ↑
★

Verified Google Reviews

Third-party social proof from real clients.

★★★★★ 5.0
Read Reviews Apply for Coaching

More client proof

Additional transformations, testimonials, and screenshots for the “I can do this too” moment.

Swipe through ↓
Client proof 1
Client proof 2
Client proof 3
Client proof 4
Client proof 5
Client proof 6
Client proof 7
Client proof 8
Client proof 9
Client proof 10
Client proof 11
Client proof 12
Client proof 13
Client proof 14
Client proof 15
Client proof 16
Client proof 17
Client proof 18
Client proof 19
When the method is right, the strategy is personalized, and execution becomes consistent, results stop feeling random. That is what these transformations represent.
Compare Coaching Options →
Who this is for

This is built for high performers who want results that actually fit their life.

Not everyone needs this level of coaching. This is designed for people who want a smarter, more strategic, and more sustainable way to improve their body, energy, and confidence.

Best fit

You are likely a strong fit if…

This coaching tends to work best for people who are serious, coachable, and ready to stop guessing.

  • ✓You have a demanding career, business, or family life and need a system that works in the real world.
  • ✓You want to lose fat, build muscle, and improve how you look and feel without extreme dieting.
  • ✓You value evidence, structure, and clear strategy over hype and fitness noise.
  • ✓You are willing to follow a process and execute consistently, even if life is not perfect.
Not ideal

This is probably not for you if…

The best coaching relationships come from strong alignment, not trying to force a fit.

  • ✓You are looking for a quick fix, a crash diet, or a highly restrictive meal plan.
  • ✓You want motivation without accountability or information without execution.
  • ✓You are not open to structure, feedback, or making adjustments when needed.
  • ✓You want the cheapest option available rather than the best long-term solution.
If this sounds like you, the next step is choosing the level of coaching support that best fits your goals, timeline, and lifestyle. That is where the coaching options come in.
Compare Coaching Options →
Coaching options

Choose the coaching path that fits your goals, timeline, and level of ambition.

Each option is built on the same core method. The difference is how much support, time, and personalization you want behind the result.

Surge Effect Transformation
$3,000
90 days • private 1-on-1 coaching

Best for people who want a focused 90-day push with clear structure, fast momentum, and visible change.

  • ✓90 days of private coaching
  • ✓Custom nutrition, training, and accountability plan
  • ✓Built for fat loss, momentum, and visible change
  • ✓Best entry point for most clients
Start with Transformation
Ideal if you want the strongest possible first phase with clear direction and focused execution.
Surge Effect Elite
$10,000+
12 months • high-touch private coaching

Best for professionals who want the highest level of support, personalization, and long-term strategic coaching.

  • ✓Highest-touch private coaching experience
  • ✓Expanded support, strategy, and personalization
  • ✓Best for executives, founders, and serious high performers
  • ✓Designed for full transformation and long-term optimization
Start with Elite
This is the most hands-on, customized, and premium way to work with me.
If you are not sure which option is the right fit, start with a strategy call and we will map the best path based on your goals, schedule, and how much support you want behind the result. That is the simplest next step.
Book a Strategy Call →
Results guarantee

Results backed. Risk reduced.

The goal is simple: make it easier to commit to the right process by reducing risk without lowering the standard.

Transformation guarantee

Lose 12–24 lbs in 90 days, or I continue coaching you free until you do.

This is the guarantee behind Surge Effect Transformation. If you follow the plan, stay engaged in coaching, and do not hit your agreed 90-day target, I continue coaching you at no additional cost until you do.

Your exact target is based on your starting point, body, and goals, but for qualified clients the standard is typically within the 12–24 lb range.
How it works

The guarantee is tied to execution, not perfection.

This is not about being flawless. It is about following the agreed strategy, staying responsive to coaching, and giving the process a real chance to work. If the partnership is real, the guarantee is real.

Full terms and expectations can be reviewed on the strategy call and enrollment page.
Higher-tier coaching

Performance and Elite go beyond a short-term fat loss promise.

Those programs are built for deeper outcomes: body recomposition, stronger habits, long-term consistency, lifestyle integration, and higher-touch support. The value is not just losing weight fast. It is building a result you can actually keep.

The deeper the coaching, the more the focus shifts from quick outcomes to durable transformation.
If you want help deciding which option makes the most sense, the easiest next step is a private strategy call. That is where we map the right fit, the right timeline, and the right target.
Book a Strategy Call →
FAQ

Common Questions — Straight Answers.

If you’re skeptical, you’re smart. Here’s exactly how this works in the real world — especially for busy professionals with real schedules, real responsibilities, and limited time.

Will this work if I’m over 40 / have a slow metabolism?

Yes. Most people aren’t stuck because they’re “too old” — they’re stuck because they’re using a strategy that doesn’t fit their life.

The protocol is built around the levers that still work at any age:

  • Calories + protein without unnecessary restriction
  • Simple training that drives progress without crushing recovery
  • Weekly adjustments so you don’t stall, guess, or spin your wheels

Translation: your plan adapts as your body adapts — so progress stays consistent.

Can I still eat out, have drinks, and lose weight?

Absolutely. If your plan can’t survive restaurants, travel, holidays, and weekends, it’s not a real plan.

Inside the protocol, you get simple real-life playbooks for staying on track without feeling boxed in:

  • “Good / Better / Best” ordering framework
  • High-protein swaps that still feel normal and sustainable
  • Weekly targets that allow flexibility without derailing progress

Goal: consistency without perfection — so you don’t restart every Monday.

What if I’ve tried everything before?

If you feel like you’ve tried everything, you’re not the problem.

Most people haven’t failed — they’ve just been handed incomplete or unsustainable strategies.

If you’ve tried keto, low-carb, clean eating, tracking macros, or grinding through long workouts, what’s usually missing isn’t effort — it’s:

  • A clear structure
  • Realistic expectations
  • A system that adapts when life gets busy

That’s what we focus on here. Not perfection. Not willpower. Just simple, repeatable actions that fit real life — and adjust when progress stalls.

How much time do I need for workouts each week?

2–3 hours per week is plenty for most clients — sometimes less.

You’ll get a plan built around your schedule, not a fantasy schedule:

  • 2–4 efficient sessions per week, or a step-based fallback when life is hectic
  • Progression that’s sustainable, not “destroy yourself” training
  • Clear priorities so you always know what matters most

Translation: you don’t need more time — you need the right levers.

What if I miss a week or have a “bad” weekend?

That’s not failure — that’s life.

The protocol includes a simple Never Zero reset and recovery plan so you don’t spiral into all-or-nothing thinking.

  • What to do the next day in 5 minutes
  • How to stabilize appetite and cravings fast
  • How to regain momentum without “making up for it”

Translation: you don’t restart — you recover and keep moving.

What if I want 1:1 coaching or a longer transformation?

The 90-day transformation is the starting point for many clients because it creates fast, sustainable momentum inside a structured coaching system.

If you want more support, a deeper body recomposition focus, or a longer transformation path, those options are available.

  • Start with Transformation and upgrade later
  • Choose Performance or Elite from the beginning
  • Use the strategy call to map the best fit for your goals, timeline, and lifestyle

There’s no pressure to force the wrong level of support. The goal is simply to match you with the right one.

What happens if I don’t hit my results in 90 days?

If you’re inside Surge Effect Transformation, follow the agreed plan, stay engaged in coaching, and don’t hit your target, I continue coaching you at no additional cost until you do.

The guarantee is tied to real execution, not perfection. You do not need to be flawless. You just need to show up, stay responsive, and give the process a real chance to work.

Translation: if the partnership is real, the guarantee is real.

You do not need more information — you need a plan that actually fits your life. If you want clarity on what that looks like for your schedule, goals, and lifestyle, here are the best next steps.
Book your strategy call → Go to the next step
Final step

If you’re ready to do this right, here’s the next step.

This is not about starting another random plan and hoping it finally sticks. It is about getting a clear strategy, the right level of support, and a system built for real life. If you want to lose fat, build momentum, and stop restarting every few weeks, this is where it starts.

This is for you if

You want real results without extremes.

  • You are busy and do not have time for all-or-nothing fitness.
  • You have tried before, but the plan was too restrictive or impossible to sustain.
  • You want to lose fat while still living like a normal person.
  • You want structure, accountability, and a strategy that adapts when life gets busy.
What happens next

Simple, private, and pressure-free.

1
Book a strategy call. Choose a time that works for you.
2
We map the right fit. We will look at your goals, your lifestyle, and the level of support that makes the most sense.
3
You decide from there. If it feels aligned, we move forward. If not, you still leave with clarity.

If you want the fastest, clearest path to results, start with the strategy call.

Book My Free Strategy Call
The 90-Day Fat Loss Accelerator Blueprint by Shaun Surgener
Free starting point

Not ready yet? Get the blueprint first.

A simple, high-value starting point built from the same principles used inside coaching.

Get the Free Blueprint →
⚡
I only open a limited number of strategy calls each week to keep support high and make sure every client gets real attention.
Free blueprint

Not ready to start yet? Get the blueprint first.

This is a simple starting point built from the same principles I use inside coaching. It will help you stop guessing, avoid the biggest mistakes, and start moving in the right direction.

The 90-Day Fat Loss Accelerator Blueprint

Drop your info below and I’ll send it instantly. It lays out a practical path to lose 12–24 lbs in 90 days while still eating foods you enjoy.

No spam. Just the blueprint and a few useful follow-up emails to help you actually apply it.

The 90-Day Fat Loss Accelerator Blueprint by Shaun Surgener