Why Most LA Professionals Struggle With Fitness (And How to Fix It)

From Shaun

Over the years, I've had the privilege of helping thousands of clients—from busy professionals, CEOs, and entrepreneurs, to those just starting their fitness journey and seasoned athletes. I've even worked with C-suite executives at the YMCA and transformed the fitness and health of countless individuals with demanding careers.

Through all these transformations, I've noticed common patterns and obstacles that prevent people from achieving lasting fitness results.

In fact, many of these same elements held me back for years, despite trying every fitness trend in the book.

I tried everything—keto, intermittent fasting, low-carb diets, celebrity workout routines, you name it. Yet, despite following all the latest fads, I ended up with an average physique—not terrible, but not great either.

And I didn't want to be average—I wanted to be great.

But all that changed.

Now, I have the physique I've always wanted, and my clients do too. Most importantly, we’ve achieved lasting results that don’t require drastic, unsustainable diets or hours in the gym.

So, what was the game-changer? What finally unlocked the secret to sustainable fitness success?

PILLAR #1: EATING FOODS YOU LOVE

One of the biggest reasons people fail to stay consistent with their diet is they cut out the foods they love. When you're forced to eat bland, restrictive meals or avoid your favorite treats, it’s only a matter of time before you fall off track.

The solution? I teach you how to eat the foods you love—pizza, pasta, burgers, you name it—and still achieve fat loss. There's nothing you can't eat.

But here’s the key: you need to understand that your nutrition plan must include foods you truly enjoy and crave. Otherwise, you won’t stay consistent long-term. You can’t just follow the latest fad diet, restrict carbs, or eat like someone else and expect lasting results. It won’t last. You need a nutrition system that’s as enjoyable as it is effective.

PILLAR #2: CUSTOMIZED WORKOUTS YOU ENJOY

How many times have you tried a workout from a fitness magazine or a “Hollywood workout” only to feel miserable and discouraged? Maybe it was too long, too intense, or you just didn’t enjoy it.

Most of these programs push you to work out 5-6 days per week, with long sessions that don't fit into a busy professional’s life. If your workouts don’t align with your lifestyle or interests, you won’t stick with them.

The fix? A workout plan customized to your needs. One that you look forward to doing, fits your schedule, and doesn’t require hours at the gym. Building muscle and burning fat doesn’t need to be time-consuming. I help you maximize your results in less than 2-3 hours per week.

PILLAR #3: LIFESTYLE-FRIENDLY APPROACH

If your fitness journey forces you to completely overhaul your lifestyle, you're going to struggle with consistency. You shouldn't have to eliminate foods you enjoy, follow rigid meal windows, or stop going out with friends just to get fit. Fitness should work with your lifestyle, not against it.

Whether it’s your diet or your workouts, everything should fit seamlessly into your life. That means you can enjoy eating out, attend social events, and still reach your fitness goals without guilt or stress. If it doesn’t fit your lifestyle, it won’t last.

Fitness isn’t about making extreme sacrifices—it’s about making smart, sustainable choices that allow you to live your life and still achieve the body you want.

PILLAR #4: THE ART OF FITNESS (PSYCHOLOGY)

The final piece of the puzzle is what I call the Art of Fitness—the psychology of success. Most people focus only on the what—the workouts and nutrition. But what’s missing is the mindset.

For me, the shift came when I dove deep into the psychology of fitness—the habits, mindset shifts, and emotional intelligence needed to create lasting change. Once I learned how to rewire my mindset, I stopped relying on willpower or motivation. Fitness became automatic.

For me, the shift came when I dove deep into the psychology of fitness—the habits, mindset shifts, and emotional intelligence needed to create lasting change. Once I learned how to rewire my mindset, I stopped relying on willpower or motivation. Fitness became automatic.

This is the same principle I teach all of my clients. You’ll learn how to:

• Eliminate self-doubt and stop procrastinating
• Rewire your habits so fitness becomes second nature
• Push through the inevitable setbacks and stay on track to your goals

Once you master the psychology behind fitness, you’ll create lasting transformation in every area of your life. Fitness won’t feel like a chore—it will feel like a lifestyle.

Final Thoughts

Over the years, I’ve learned what truly matters for lasting fitness success. It's not about the latest fad diet, the most intense workout, or the next shiny new thing. It’s about sustainable, enjoyable habits and understanding the psychology of lasting change.

Now, I want to help you get there faster than I did. I’ve spent years figuring it out—let me save you the time and frustration of trial and error.

Let’s do this together and create the lasting results you deserve.